Dates
- Opening Date: 22-Aug-2024
- Closing Date: 5-Sep-2024
Responsibilities
- Producing content and optimizing the use of digital media channels
- Collaborating with teams to produce content for digital, campaign, and social media platforms
- Supporting the growth of international enrolments and revenue in target market areas
Requirements
- A degree with relevant experience or a combination of education, training, and experience
- Extensive marketing, digital media, customer engagement, and conversion experience
- Experience in creating, delivering, and evaluating marketing content
- Ability to work with digital toolsets including CRM and CMS
- Ability to manage competing demands in a fast-paced environment
Benefits
- Work-life balance
- Professional development opportunities
- Generous leave options
- Access to an Employee Assistance Program (EAP)
- Support for workplace giving and staff scholarship funding
Notes
- Position open to Australian Citizens, Permanent Residents, or applicants with a valid work visa commensurate with the position.
Dates
- Opening Date: 12-Sep-2024
- Closing Date: 1 October 2024
Location
- St Lucia Campus
Salary
- Base salary will be in the range $89,861.38 - $96,402.32 + 17% Superannuation (HEW Level 6)
Responsibilities
- Support the Performance Media Manager and Specialist with day-to-day and ad-hoc performance media requests.
- Assist with the performance media planning, implementation, optimisation and reporting of marketing campaigns.
- Act as a first point of contact for ad hoc internal UQ requests, via our planning and performance team.
- Provide guidance to internal stakeholders across UQ on use of performance media channels, including training, best practices, and ongoing support.
- Support the management of the always on search budget and paid search accounts, provide recommendations and insights to optimise campaigns, ensure budget pacing is correct, maintain tracking accuracy, and reports are of a high standard.
- Conduct keyword research and competitor analysis.
- Assist with routine checks and audits across advertising accounts to identify and fix issues quickly and support with weekly, monthly, and quarterly performance media reports.
- Any other responsibilities in line with the level of the role as directed by the Performance Media Manager or the Senior Marketing Manager.
Requirements
- Undergraduate qualifications in Marketing or a related discipline; or an equivalent combination of education/training
- 2 years’ experience in digital advertising at an agency or in-house team or relevant equivalent/transferrable experience.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager and the proven ability to rapidly learn and use other adtech platforms.
- Demonstrated experience developing and implementing cross channel performance media campaigns and to analyse post campaign results.
- Proven ability to work collaboratively in a fast-paced, team environment.
- Experience using digital analytics tools (Power BI, Google Looker Studio and GA4).
- Skilled communicator and able to operate autonomously and with multiple stakeholders.
- Solid knowledge of all digital marketing channels, tactics and their roles, especially lead generation strategies.
- Ability to balance multiple campaigns at the same time.
- Google Tag Manager expertise.
- Knowledge of the higher education industry.
- Experience working as part of a tertiary marketing team responsible for recruiting domestic and international students.
- Experience using Wrike.
Benefits
- 26 weeks paid parental leave or 14 weeks paid primary caregiver leave
- 17% superannuation contributions
- 17.5% annual leave loading
- Access to flexible working arrangements including hybrid working options, flexible start/finish times, and purchased leave
- Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family
- UQ Study for Staff
- On campus childcare options
- Cheap parking (from just $5.75 a day)
- Salary packaging options
Notes