CRM Campaign Specialist (Divisional Grouping)
Position Number: 0052832
Location: Parkville
Role type: Full-time; Fixed-term for 12 months
Department: Advancement, Communications and Marketing
Salary: UOM 7 – $106,432 - $115,211 p.a. plus 17% super
Plan, execute and optimise email marketing campaigns
Enhance user experience while gaining experience at the Australia's leading university
Brilliant benefits and a flexible hybrid work environment!
About the Role
The Digital Strategy and Channels (DSC) team sits within University of Melbourne Communications and Marketing, with responsibility for delivering a digital experience appropriate for one of the world’s leading universities. Guided by a defined digital experience strategy, we put user experience at the forefront, while staying aligned with the broader strategic goals of the University. This is an exciting opportunity to make a significant impact in shaping digital experiences within a purpose-driven organisation.
The CRM Campaign Specialist role will plan, develop, execute and measure automated, end-to-end digital marketing campaigns. Your efforts will drive traffic, nurture high-quality marketing leads, and optimise conversions, helping achieve key business objectives. Initially, the focus will be on email campaigns, with a view to expanding into multi-channel strategies, including SMS, programmatic advertising, and personalisation across owned channels as our capabilities grow. In addition to campaign execution, you will be responsible for analysing and evaluating marketing activity to continually enhance outcomes.
Your responsibilities will include:
- Support implementation of CRM project plans and help identify improvement opportunities
- Ensure effective and timely delivery of end to end campaigns to meet campaign requirements
- Coordinate and implement marketing campaigns to achieve targets set
- Work in collaboration with relevant stakeholders to ensure communications and campaigns meet compliance and business requirements
Who we are looking for
We’re looking for people who demonstrate advanced interpersonal skills and sound judgement, capable of fostering positive collaborative relationships to ensure the timely, and high-quality delivery of marketing objectives.
You will also have:
- Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline
- Solid knowledge of and experience with business, analytics, and reporting platforms such as MS Excel, Word and PowerPoint, Salesforce, Marketing Cloud, Google Data Studio
- Sound knowledge of digital advertising and digital marketing solutions and techniques and an understanding of key drivers
- Numerate and ability to conduct business analysis making recommendations on how to optimise CRM marketing activity.
For further information regarding responsibilities and requirements please refer to the attached PD.
This role requires the successful candidate to undergo and maintain an up-to-date Working with Children Check. This is essential to guarantee a secure environment for all individuals at the University. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.
Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.
Your new team – Advancement, Communications and Marketing
The Advancement Communications and Marketing portfolio includes:
- Advancement: The Advancement Office aims to facilitate the establishment and maintenance of mutually beneficial relationships between the University and its alumni, friends and benefactors. It is responsible for the management of programs relating to alumni and benefactors and provides services to and works collaboratively with faculties and other central administration areas.
- Communications and Marketing: The University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.
What we offer you!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!
The University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.
Be yourself
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.
We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".
Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.
For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring
Join Us!
If you feel this role is right for you, please apply with the following documents:
- Resume
- Cover Letter outlining your interest and experience
Please note that you are not required to respond to the selection criteria in the Position Description.
Please ensure that you apply through the Apply Now button at the bottom of this advertisement. However, if you have any questions regarding the recruitment process, please feel free to contact Ivanka via email at hr-careers@unimelb.edu.au, ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.
If you have any particular questions regarding the job please follow the contact details listed on the Position Description.
Position Description
Advertised: 30 Sep 2024 12:05 AM AUS Eastern Standard Time
Applications close: 13 Oct 2024 11:55 PM AUS Eastern Daylight Time
Apply now
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Work type: Fixed Term 1
Campus: Parkville 1
Category: Non-Academic
Advancement: 1
Communications: 1
Salary: All
$106,432 - $115,211 (UOM 7)
We acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated.
Read about our commitment to reconciliation.
