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Head of Digital Marketing Transformation
The University of New South Wales (UNSW Sydney)
Kensington, NSW (Hybrid Flexible Working)
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Closing: 12-Jan-2025
Job Summary
Dates
- Opening Date: 16-Dec-2024
- Closing Date: 12-Jan-2025
Location
- Kensington, NSW (Hybrid Flexible Working)
Salary
- Competitive total remuneration package
Responsibilities
- Drive strategic initiatives to enhance the Future Student digital experience.
- Achieve enrolment targets across all cohorts and faculties.
- Oversee the optimisation of UNSW’s marketing technology stack.
- Foster deeper personalised engagement through advanced marketing, content, data, digital experience, and student recruitment capabilities.
- Collaborate with stakeholders across Marketing, Digital Experience, and IT for successful execution of programs.
- Lead the delivery of large, technical programs of work like the Lead Management Program.
- Support the development of the UNSW Digital Experience Strategy and define roadmaps for technology and data workstreams.
- Conduct horizon scanning to identify trends, opportunities, and threats.
Requirements
- A relevant degree with extensive experience or equivalent knowledge.
- Strong commercial acumen and understanding of digital sales and marketing performance levers.
- Proven experience in leading large technical digital transformation projects.
- Familiarity with agile methodologies.
- Excellent written and verbal communication skills.
- Ability to apply judgement, creativity, and flexibility to generate innovative ideas.
- Extensive experience in a large, complex fast-paced organisation.
- Sound leadership and strong people management skills.
- Experience implementing or using a CRM system, ideally Microsoft Dynamics or Salesforce.
- Extensive experience with digital marketing automation tools and analytics.
Benefits
- Flexible Working Options (work from home, flexible hours etc)
- Additional 3 days leave during December festive period.
- Career development opportunities
- Up to 50% discount on UNSW courses
- Flexible 17% Superannuation contributions, additional leave-loading payments and salary sacrifice
- Discounts and entitlements (retail, education, fitness passport)
Notes
- Sponsorship is not available for this role, valid Australian working rights are required on application.