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Head of Digital Marketing Transformation
The University of New South Wales (UNSW Sydney)
Kensington, NSW (Hybrid Flexible Working)
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Closing: 12-Jan-2025
Job Summary
Dates
- Opening Date: 16-Dec-2024
- Closing Date: 12-Jan-2025
Location
- Kensington, NSW (Hybrid Flexible Working)
Salary
- Competitive total remuneration package
Responsibilities
- Drive strategic initiatives to enhance the Future Student digital experience.
- Achieve enrolment targets across all cohorts and faculties.
- Oversee the optimisation of UNSW’s marketing technology stack.
- Foster deeper personalised engagement through advanced marketing, content, data, digital experience, and student recruitment capabilities.
- Collaborate with stakeholders across Marketing, Digital Experience, and IT for successful execution of programs.
- Lead the delivery of large, technical programs of work like the Lead Management Program.
- Support the development of the UNSW Digital Experience Strategy and define roadmaps for technology and data workstreams.
- Conduct horizon scanning to identify trends, opportunities, and threats.
Requirements
- A relevant degree with extensive experience or equivalent knowledge.
- Strong commercial acumen and understanding of digital sales and marketing performance levers.
- Proven experience in leading large technical digital transformation projects.
- Familiarity with agile methodologies.
- Excellent written and verbal communication skills.
- Ability to apply judgement, creativity, and flexibility to generate innovative ideas.
- Extensive experience in a large, complex fast-paced organisation.
- Sound leadership and strong people management skills.
- Experience implementing or using a CRM system, ideally Microsoft Dynamics or Salesforce.
- Extensive experience with digital marketing automation tools and analytics.
Benefits
- Flexible Working Options (work from home, flexible hours etc)
- Additional 3 days leave during December festive period.
- Career development opportunities
- Up to 50% discount on UNSW courses
- Flexible 17% Superannuation contributions, additional leave-loading payments and salary sacrifice
- Discounts and entitlements (retail, education, fitness passport)
Notes
- Sponsorship is not available for this role, valid Australian working rights are required on application.
Closing: 06-Jan-2025
Job Summary
Dates
- Opening Date: 13-Dec-2024
- Closing Date: 06-Jan-2025
Location
- Parkville, Victoria, Australia
Salary
- Senior Manager salary package including 17% superannuation
Responsibilities
- Develop and Oversee Learning Experiences: Design, develop, and execute high-quality learning experiences aligned with organisational goals, including induction, supervisor training, and advanced development pathways.
- Champion Human-Centered Design: Create engaging and accessible learning experiences tailored to diverse learners using human-centered and experience design principles.
- Drive Data-Informed Learning: Implement rigorous evaluation models (e.g., LTEM) to measure program effectiveness and use data to inform continuous improvement.
- Lead and Collaborate: Lead a high-performing team, foster a collaborative environment, and partner with key stakeholders to ensure successful program delivery and organizational impact.
Requirements
- Extensive experience in leading organisational development initiatives within complex environments, with proven success in delivering impactful programs.
- Exceptional leadership, communication, and stakeholder management skills to build high-performing teams, drive change, and foster strong, collaborative relationships.
- Significant experience in instructional design or capability development, with experience managing complex learning programs.
- Proficiency in experience design and service design methodologies, ensuring impactful, learner-centred programs.
- A vision for enabling career mobility and supporting career pathways through impactful learning solutions.
- Expertise in applying human-centred design and adult learning principles to create accessible, effective programs.
- Proficiency with LTEM or similar models to measure learning effectiveness and program impact.
- Demonstrated ability to lead and develop high-performing, cross-functional teams.
- Proven experience leveraging technology to deliver engaging, hybrid, and online learning experiences.
Benefits
- Generous leave provisions
- Salary packaging
- Health and well-being services
- Discounts on graduate courses
Notes
- This role requires the successful candidate to undergo and maintain an up-to-date Working with Children Check.
- Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.