Oversee and manage digital advertising efforts across platforms such as Meta and LinkedIn, ensuring campaigns are effectively aligned with organisational goals and deliver measurable results.
Develop and implement innovative digital advertising campaigns to drive student recruitment and engage survey participants, with a focus on optimising performance, maximizing reach, and supporting growth initiatives.
Lead digital marketing acquisition strategy and implementation for our growing suite of professional development programs, scholarships and research projects.
Conduct A/B testing on ads to refine messaging, visuals, and placements, ensuring continuous improvement and optimising campaigns to increase audience engagement.
Allocate and track advertising budgets effectively to maximise reach and engagement within financial parameters.
Provide detailed reports on campaign performance, including actionable insights and recommendations for future campaigns.
Create and manage our social media content across LinkedIn, Twitter, YouTube and Meta daily.
Oversee and manage monthly newsletter content production and distribution to 14,000 subscribers.
Requirements
A relevant tertiary qualification with a depth of subsequent relevant experience or an equivalent level of knowledge gained through any combination of education, training and experience.
Proven expertise in managing digital ad campaigns and content curation across most digital mediums including web, video and social media.
A strong understanding of CMS, UX, UTM tracking, SEO, SEM and digital marketing analytics.
Excellent communication, written and organisational skills with a demonstrated ability to build and manage successful stakeholder relationships to enable delivery of high-quality content that achieves agreed objectives.
Understanding of target audiences, with an effective writing style and ability to deliver high-impact messaging to key audiences.
Experience working or volunteering in the social impact sector, preferably in the not-for-profit or higher education sectors.
Benefits
Flexible Working Options (work from home, flexible hours etc)
Career development opportunities
17% Superannuation contributions and additional leave loading payments
Additional 3 days of leave over Christmas period
Discounts and entitlements (retail, education, fitness)