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Closing: 06-Jan-2025
Job Summary
Dates
- Opening Date: 22-Nov-2024
- Closing Date: 06-Jan-2025
Location
- St Lucia Campus
Salary
- Base salary will be in the range $89,861.38 - $96,402.32 + 17% Superannuation (HEW Level 6)
Responsibilities
- Implement marketing plans, campaigns and strategies aligned with Faculty priorities for student recruitment, retention, and science research promotion; monitor, evaluate and report on effectiveness.
- Create and maintain brand compliant digital and offline content including for websites, social media, email marketing, testimonials, video, and publications ensuring consistent messaging and effective audience engagement.
- Maintain and enhance the Faculty’s social media presence, ensuring effective engagement with target audiences.
- Plan, deliver, and evaluate key events and projects as required, ensuring alignment with recruitment and engagement goals.
- Build and maintain strong relationships with internal and external stakeholders, including providing timely marketing communications advice and support.
- Contribute to process improvement, analysis and reporting to enhance marketing effectiveness and service delivery.
- Occasionally work out-of-hours for events and travel to different UQ sites when needed.
Requirements
- Tertiary qualifications in marketing (or related field) with at least 4 years of relevant experience, or an equivalent combination of education and professional experience.
- Proven experience in developing and executing marketing strategies across offline, digital and social media channels for a variety of audiences.
- Strong skills in writing and editing article content, web content, email marketing, social media, digital advertising, as well as experience with coordination of photo and video shoots.
- Strong knowledge and experience of current marketing and communications practices, as well as event management, as demonstrated through recent work experience and a track record of achieving results and delivering against key priorities.
- Proficiency in marketing platforms and tools such as Meta, Google, Drupal, Adobe Creative Suite, social media management platforms, Wrike, Vision 6, Google Analytics.
- Excellent interpersonal and communication skills including relationship management with a variety of internal and external clients, partners and stakeholders, suppliers and agencies.
- Ability to manage multiple tasks, projects, work independently and within a team, demonstrate initiative and adaptability, and meet deadlines with a focus on detail and outcomes.
- Demonstrated experience in delivering marketing services within the university sector or within a large organisation.
- Demonstrated analytical and interpretative skills and an ability to exercise judgement and problem solve.
Benefits
- 26 weeks paid parental leave or 14 weeks paid primary caregiver leave
- 17% superannuation contributions
- 17.5% annual leave loading
- Access to flexible working arrangements including hybrid working options, flexible start/finish times, purchased leave, and a condensed fortnight
- Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family
- UQ Study for Staff
- On campus childcare options
- Affordable parking (from just $5.75 a day)
- Salary packaging options
Notes
- The successful candidate may be required to complete a number of pre-employment checks, including: right to work in Australia, criminal check, education check, AHPRA registration, mandatory immunisations, first aid and/or CPR certification, blue card check, etc.
- You must maintain unrestricted work rights in Australia for the duration of this appointment to apply. Visa sponsorship is not available for this appointment.
- Applications will be reviewed as received. Candidates may be interviewed prior to the job closing date. We encourage candidates to apply as soon as possible. The University of Queensland reserves the right to close this application process early.
Head of Digital Marketing Transformation
The University of New South Wales (UNSW Sydney)
Kensington, NSW (Hybrid Flexible Working)
Similar Jobs
Closing: 12-Jan-2025
Job Summary
Dates
- Opening Date: 16-Dec-2024
- Closing Date: 12-Jan-2025
Location
- Kensington, NSW (Hybrid Flexible Working)
Salary
- Competitive total remuneration package
Responsibilities
- Drive strategic initiatives to enhance the Future Student digital experience.
- Achieve enrolment targets across all cohorts and faculties.
- Oversee the optimisation of UNSW’s marketing technology stack.
- Foster deeper personalised engagement through advanced marketing, content, data, digital experience, and student recruitment capabilities.
- Collaborate with stakeholders across Marketing, Digital Experience, and IT for successful execution of programs.
- Lead the delivery of large, technical programs of work like the Lead Management Program.
- Support the development of the UNSW Digital Experience Strategy and define roadmaps for technology and data workstreams.
- Conduct horizon scanning to identify trends, opportunities, and threats.
Requirements
- A relevant degree with extensive experience or equivalent knowledge.
- Strong commercial acumen and understanding of digital sales and marketing performance levers.
- Proven experience in leading large technical digital transformation projects.
- Familiarity with agile methodologies.
- Excellent written and verbal communication skills.
- Ability to apply judgement, creativity, and flexibility to generate innovative ideas.
- Extensive experience in a large, complex fast-paced organisation.
- Sound leadership and strong people management skills.
- Experience implementing or using a CRM system, ideally Microsoft Dynamics or Salesforce.
- Extensive experience with digital marketing automation tools and analytics.
Benefits
- Flexible Working Options (work from home, flexible hours etc)
- Additional 3 days leave during December festive period.
- Career development opportunities
- Up to 50% discount on UNSW courses
- Flexible 17% Superannuation contributions, additional leave-loading payments and salary sacrifice
- Discounts and entitlements (retail, education, fitness passport)
Notes
- Sponsorship is not available for this role, valid Australian working rights are required on application.
Closing: 15-Jan-2025
Job Summary
Dates
- Opening Date: 11-Dec-2024
- Closing Date: 15-Jan-2025
Location
- Kensington, NSW, Sydney, NSW
Salary
- Remuneration Level 7: $110,073 - $119,132 + 17% superannuation.
Responsibilities
- Oversee and manage digital advertising efforts across platforms such as Meta and LinkedIn, ensuring campaigns are effectively aligned with organisational goals and deliver measurable results.
- Develop and implement innovative digital advertising campaigns to drive student recruitment and engage survey participants, with a focus on optimising performance, maximizing reach, and supporting growth initiatives.
- Lead digital marketing acquisition strategy and implementation for our growing suite of professional development programs, scholarships and research projects.
- Conduct A/B testing on ads to refine messaging, visuals, and placements, ensuring continuous improvement and optimising campaigns to increase audience engagement.
- Allocate and track advertising budgets effectively to maximise reach and engagement within financial parameters.
- Provide detailed reports on campaign performance, including actionable insights and recommendations for future campaigns.
- Create and manage our social media content across LinkedIn, Twitter, YouTube and Meta daily.
- Oversee and manage monthly newsletter content production and distribution to 14,000 subscribers.
Requirements
- A relevant tertiary qualification with a depth of subsequent relevant experience or an equivalent level of knowledge gained through any combination of education, training and experience.
- Proven expertise in managing digital ad campaigns and content curation across most digital mediums including web, video and social media.
- A strong understanding of CMS, UX, UTM tracking, SEO, SEM and digital marketing analytics.
- Excellent communication, written and organisational skills with a demonstrated ability to build and manage successful stakeholder relationships to enable delivery of high-quality content that achieves agreed objectives.
- Understanding of target audiences, with an effective writing style and ability to deliver high-impact messaging to key audiences.
- Experience working or volunteering in the social impact sector, preferably in the not-for-profit or higher education sectors.
Benefits
- Flexible Working Options (work from home, flexible hours etc)
- Career development opportunities
- 17% Superannuation contributions and additional leave loading payments
- Additional 3 days of leave over Christmas period
- Discounts and entitlements (retail, education, fitness)
Notes
- Applications will be reviewed in January 2025.
Closing: 31-Dec-2024
Job Summary
Dates
- 31-Dec-2024 - Closing Date
Responsibilities
- Developing and implementing strategic marketing campaigns
- Managing digital and traditional media channels
- Fostering positive relationships with internal and external audiences
Requirements
- Experience in marketing, communications, public relations, social media management, graphic design, or content creation
Benefits
- Modern teaching & research facilities
- Professional development and career pathway opportunities
- EAP & discounted private health
Notes
- UniSC is an equal opportunity employer, committed to diversity and inclusion