Data Analytics Specialist - Product & Performance Marketing

Data Analytics Specialist - Product & Performance Marketing

Job no: 526467

Work type: full time

Location: Sydney, NSW

Categories: Marketing / Communications, Analyst

Employment Type: Full-Time (35-hour week)

Duration: Continuing

Remuneration: Level 7 from $110k (+ 17% superannuation and leave loading)

Location: Kensington NSW (Hybrid Flexible Working)

Why your role matters

Join the Future Student team at UNSW, where we are dedicated to enhancing marketing and student recruitment efforts. We are seeking a Data Analytics Specialist to join our Data and Insights team, supporting the Future Students and Lifelong Learning Unit. In this role, you will develop exceptional measurement frameworks and solutions for our Marketing and Product areas, using data and analytics to optimise digital marketing performance. Your expertise will drive a robust test and learn framework, propelling UNSW’s marketing to world-class standards and securing a competitive edge.

We require a professional with a deep understanding and hands-on experience in digital marketing performance across various channels. You will apply advanced analytical methods and tools to solve commercial challenges. Additionally, you will support and promote data science initiatives among stakeholders, accelerating our transition to a data-driven marketing organisation.

Specific accountabilities for this role include:

• Investigate data to understand the trends and drivers behind the numbers, collaborating with other analysts and stakeholders where relevant to develop broader insights.


• Deliver ongoing product and digital performance analysis, tracking, and reporting for the holistic UNSW product suite.


• Lead and support projects related to business unit strategy including growth and market entry, competitive intelligence, product development, positioning and go-to-market, process improvement, operations, etc.


• Support the design, development, maintenance and optimization of measurement and experimentation frameworks.


• Analyse and interrogate multiple data points across the team to find answers to specific questions, working with internal teams to ensure consistency across all reporting.


• Use sophisticated and innovative tools, such as Power BI platform and Adobe Analytics dashboards (not exhaustive), to provide measurement solutions based on tangible data.


• Build dashboards, data visualisations and reports by combining multiple data touchpoints that assess the performance of a variety of digital campaigns and activity.


• Produce data and reporting, alongside creating and sharing insights from data sets and identifying trends and patterns.


• Support the quantitative design of business rules to underscore a lead scoring framework and implement the necessary workflows that enable an automated lead management approach.

About You:

• Relevant tertiary qualification with a depth of subsequent relevant experience in marketing and/or data analysis field, or an equivalent level of knowledge gained through any other combination of education, training and/or experience.


• Demonstrable data analytics skills with proficiency handling complex data sets and a range of analytical methods.


• Experience with analytics tools, in particular with Adobe Analytics is highly regarded.


• Experience with Excel, Python, SQL programming language and/or data visualisation tools such as Power BI and working with CRM Databases highly regarded.


• Ability to work in a fast paced environment as well as well-honed interpersonal skills with a high-level of confidence interacting with senior stakeholders to achieve positive strategic outcomes.


• Outstanding communication, able to present technical information simply and tailored to their audience. Able to proficiently translate findings into feasible and justifiable recommendations or action items.


• Robust commercial acumen, able to identify issues or opportunities and proactively create solutions and optimisations.


• Creative problem solving, able to find innovative and unconventional solutions through their expertise and navigate their way through obstacles with confidence.

The Organisation

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. But what makes us different isn’t only what we do, it’s how we do it. Together, we are driven to be thoughtful, practical, and purposeful in all we do. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

Benefits and Culture:

UNSW offers a competitive salary and access to UNSW benefits including:

• Flexible working


• Additional 3 days of leave over the Christmas period


• Access to lifelong learning and career development


• Progressive HR practices


• Discounts and entitlements

More information on the great staff benefits and culture can be found here.

To Apply:

Please submit your CV, Cover Letter and responses to the selection criteria (the skills and experience in the PD) via the ‘Apply Now’ button.

A copy of the Position Description can be found on JOBS@UNSW.

Applications close: 11:55pm, Monday 9th September

Get in Touch:

Chloe Gane – Talent Acquisition Consultant
chloe.gane@unsw.edu.au

Applications cannot be accepted if sent directly to the contact listed.

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.

Position Description

Advertised: 26 Aug 2024 AUS Eastern Standard Time

Applications close: 09 Sep 2024 AUS Eastern Standard Time